Company

We're building a more efficient and equitable K-12 system

When Sarah Chou and Qian Wang met at Stanford's Graduate School of Education in 2012, they discovered a shared conviction: technology could create meaningful impact across the entire K-12 system if it solved the right problems. Inspired by Sarah's work in Providence Public Schools, they saw an opportunity others weren't tackling—the complex operational challenges that drain district resources and pull teams away from their core mission.

So they started Informed K12 to build tools that work the way districts actually work. Today, we're a team of 75+ people helping hundreds of school districts manage finances, HR, and operations more efficiently.

Our story

Founding story

Growing from two founders to a trusted district partner committed to K-12 excellence

2012 - Founded

2012 - Founded

Sarah and Qian started working together at Stanford

Sarah and Qian started working together at Stanford

They focused on helping districts save resources through better back-office operations. They wanted to produce concrete, measurable impact on an area—district HR and finance—that technology investments usually ignored—despite being the backbone of district work and student outcomes.

They focused on helping districts save resources through better back-office operations. They wanted to produce concrete, measurable impact on an area—district HR and finance—that technology investments usually ignored—despite being the backbone of district work and student outcomes.

2015-2018 - Finding the model

2015-2018 - Finding the model

After landing our first license with Fremont Union High School District, we learned what worked

After landing our first license with Fremont Union High School District, we learned what worked

We worked to meet with districts weekly, build what they actually need, iterate based on real feedback, and always prioritize long-term customer adoption and success. We focused on retention and word-of-mouth growth, choosing depth over breadth.

We worked to meet with districts weekly, build what they actually need, iterate based on real feedback, and always prioritize long-term customer adoption and success. We focused on retention and word-of-mouth growth, choosing depth over breadth.

Today - Scale with focus

Today - Scale with focus

We serve hundreds of districts across the country with a team that brings deep K-12 experience

We serve hundreds of districts across the country with a team that brings deep K-12 experience

Within out team, 65% have worked in education, activism, or social causes. 60% volunteer as mentors, tutors, or foster care providers. We're still learning from our districts every day, infusing our work with the same passion and intention as when we started.

Within out team, 65% have worked in education, activism, or social causes. 60% volunteer as mentors, tutors, or foster care providers. We're still learning from our districts every day, infusing our work with the same passion and intention as when we started.

65%

Worked in education, activism, or social causes

60%

Volunteer as mentors, tutors, or in foster care

Core Values

Our core values define us

These values define how we interact with each other, our district customers, and our community.

People first

We care about our district partners and each other as people. We seek to build a truly diverse and inclusive environment so our employees can thrive as their authentic selves.

Empowerment

We involve our districts and build long-term value with them. We don't strive to "disrupt" or break things in the traditional Silicon Valley sense—we make things work better.

Grit

We push through daunting challenges because we understand the impact our work has on school districts and the students they serve.

Going rogue

We think for ourselves and break from traditional wisdom when needed to find what actually works in our unique K-12 context.

Join our growing team

We're always looking for talented people who want to help districts towards operational excellence.

We're always looking for talented people who want to help districts towards operational excellence.